Australian Photo Supplies Copy

Refreshing a brand and reintroducing Ecommerce to their offerings

Overview

This project came along through my initiative to refine the way websites are produced and delivered

Role:

Graphic Designer, UX Designer

Client:

Australian Photo Supplies

Early Insights

What I learned from our discovery Session

How would you describe your company?

20 years with Kodak. Also partnering with Fuji Film and smaller mom and pop businesses
Imaging on mugs and other types of merch are our best sellers

How would you describe your products or services?

Wholesale products
Needs to lower (public) quantities & trade volume customers
Shopping costs would be higher for smaller orders

Who are your competitors?

Sawgrass
iphoto
Digidirect
Michaels camera service
Photoxport

What words would you associate with your brand?

Personal
Bespoke
Quality
Service

Competitor Research

Takeaways

After reviewing direct and indirect competitors, I quickly found similarities (listed below) that I could leverage in my solution.

Strong use of category sections
Banners above the fold have clear messaging about the context and product
All images are high quality
Most popular products and categories are above the top 25% of the page
Colour palettes are simple and not overwhelming
Lost of negative space makes products easiliy scannable

Defining the end user

User Persona

Location: Melbourne, Australia

Occupation: Photography retail business owner

Industry: Photography

Background

Terry is the owner of a successful photography retail business that operates both online and in-store. With a background in e-commerce and a passion for the latest photography technology, Terry has successfully blended the traditional brick-and-mortar store experience with a robust online presence.

Goals and Needs

Operating in both online and in-store spaces, Terry faces the challenge of providing a seamless and consistent customer experience across platforms. The primary goal is to leverage the convenience of online shopping while maintaining the personalized touch and hands-on experience offered in the physical store. Terry aims to position the business as a go-to destination for photography enthusiasts, catering to diverse preferences.

Pain Points

Terry is concerned about the efficiency of the supply chain and the consistency of product availability. Timely deliveries and accurate inventory management are crucial to maintaining customer satisfaction, both online and in-store. Pricing is also a consideration, and Terry is interested in a supplier that offers competitive rates without compromising on quality.

Interests

Beyond product procurement, Terry is interested in building a strong brand identity. Terry appreciates suppliers who actively collaborate on marketing initiatives and product launches, contributing to the overall success of the retail business.

Developing the solution

Branding

The proposed solution involves a comprehensive approach to modernise Australian Photo Supplies' brand image. The design will maintain a professional and sophisticated tone while conveying a sense of trustworthiness and expertise.

The Website

In parallel, the website will be developed with a focus on user experience, utilising a clean and intuitive layout that highlights the full spectrum of products. Emphasis will be placed on easy navigation, clear categorisation, and seamless integration of an online store to streamline the purchasing process.

Website Architecture

To create and deliver a website that users can buy photography and sublimation products for their wholesale businesses. The key shopping experiences are: