The Brief
The Ideas
Can We Kick It is a brand for dancers. It’s a symbol for anyone that has something to express with their mind body and soul.
The founder is an experienced dancer based in Naarm (Melbourne). His mission and goal is to give a platform for his peers to practice and lead up to seasonal partner events.
Role:
Designer
Client:
Can We Kick It?
After internalising and sketching out ideas I started to test mid fidelity ideas in Adobe Illustrator.
This process can messy but it's fun to let the ideas flow and expand on possibilities and refine the ideas with the most interest. I repeat this process until I arrive at a solution that best matches the brief.
The client loved this design because it is simple, unique and recognisable. Dancers in the community are excited to get behind the new vision and peers from other studios have recognised the design standard has been elevated in the community.
