Dodo draft

A New Look For An Old Bird

Overview

I worked on the initial conception of the branding, to final rollout into market. I focused on logo redesign, branding and user experience.

Role:

Graphic Designer | UI/UX Designer

Client:

Dodo

Early Insights

What I learned from our discovery Session

Brief

Dodo is a prominent telecommunications company in Australia. The objective is to elevate the brand presence and enhance the user experience on the website, ultimately fostering customer engagement and loyalty. By addressing identified issues and implementing the proposed solution, Dodo wanted to establish itself as a frontrunner in the industry.

Solution

Research and develop a new brand language and online presence

Objectives

Revitalise Dodo's brand identity to establish a fresh, modern, and memorable image that resonates with the target audience.
Develop consistent brand messaging across all touchpoints, ensuring clarity and reinforcing Dodo's unique value proposition.
Redesign the website's user interface (UI) and user experience (UX) to provide an intuitive, visually appealing, and seamless browsing experience.
Implement responsive design principles to ensure optimal performance and usability across various devices, with special focus on mobile devices.

Branding Research

The telco landscape is one that's competitive quick and unpredictable. The new branding needed modern and hold onto the important brand heritage that most Australians know over the last 20 years.

Illustration Research

I was inspired to create a new illustration style that would be simple, unique and timeless. I knew this direction will enable design team to create their illustrations from a simple formula that I would develop for them.

Creating guides

Style guide, illustration best practices and icons

I worked closely with the design team and wider marketing department to create a style guide that will inform all of our Ooh and digital marketing designs.

Executing the design

User Experience

Identifying the competitors of a digital agency can depend on several factors, such as the specific services they offer, their target market, their geographical location, and their level of expertise.

Rebranding Dodo